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How to Get Through the Entrepreneurial ‘Trough of Sorrow’

Trough of Sorrow

In the startup world, there’s a famous chart that investors like to show entrepreneurs to demonstrate the emotional roller-coaster of starting a business. First, you get your business idea and you get REALLY excited.

But soon, the hard work required dawns on you and the setbacks begin to test your resolve.

So we asked a few of our Zero To Launch grads to tell us in their own words how they dealt with the inevitable down times after the excitement wears off. Here’s what they said: GrowthLab’s How to Get Out of the Pre-Launch “Trough of Sorrow” 

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